Archives For Personal Development

By Dr. Susan Ziebarth

Sometimes lessons come from the weirdest places. Nick Nanton and JW Dicks highlighted lessons learned from looking at the Twinkie as an Eternal brand. What struck me about this fun and helpful post is that they highlight the significance of emotions to the life of a brand, the internal alignment employees need to have with the brand, and the value of storytelling to build recurring business.

Branding is often thought of as “all of the promises and perceptions that an organization wants its customers to feel about its product and service offerings” (Davis, S.M.). So how can we determine what feelings we want our customers to feel and how do we act so as to inspire those feelings? Perhaps the answer is to first do some soul searching. In Brains on Fire, the authors take a stand that they prefer the word identity over the word brand because they feel that by “finding your purpose in the world as a company, you unearth your soul” (p. 110). What is your story?

At times we get so involved with developing a marketing plan that it becomes an exercise in itself and segregated from the identity of the culture and purpose of the business – the identity and your story. “Brands provide a sense of meaningful identity that is distinct from the particular product or service being offered” (Blumenthal).  It may appear to be easier for packaged goods in retail and business to business marketing to sell because they have tangible objects. However, brands that excel know what service providers who offer intangible offerings that often offer a promise for the future know – you need to know the values and the why behind your brand.

What is uniquely you? What do you stand for? What do you do? Why do you do it? The energy you invest in answering these questions will allow you to convey a more personal, authentic, and soulful brand. A brand where people are likely to feel the emotions you desire they feel. Before you start looking at marketing opportunities, budget, and evaluation options etc. get clear on your identity. Who are you and what do you do? Remember your answer does not have to be cast in stone. Just as people grow and change so can your brand, just make the changes consciously to stay true to your identity.

Reference: Blumenthal, D. (2003). Internal Branding: does it improve employee’s quality of life? Institute for Brand Leadership. Retrieved March 2004, from http://instituteforbrandleadership.org/internalbranding.pdf

 

A quick search on Google tells us that there is much conventional wisdom about not looking back. From books such as that by Marcia Wallace titled Don’t Look Back, We’re Not Going That Way to the common adage we use to advise friends in need to forget the past and not look back. After all the future is in front of us right?

Or is it? In any piece of wisdom is it not advisable to sometimes stop and question these comforting quips? What about the somewhat juxtaposed piece of wisdom we need to learn from our mistakes? Or history keeps repeating itself until we get it right?

There is a Hawaiian moving meditation that draws upon ancient Hawaiian wisdom that has the body move in a rhythmic dance resembling an infinity sign. The meditation provides a sense of balance, ease, clarity and energy to those who practice it. In the movement, the future is considered to be behind us as we cannot see it and the past including that of our and our ancestors is before us as we can see it. The body moves in an even rhythm from the future though the present which is within our embrace, to the past, then moves in reverse through the present to the future. Watching the movement is like watching poetry in motion. Performing the movement is challenging until you can disengage the mind and stops worrying about your form and whether you are doing it right. When the mind settles and the movement emanates from the within the body the feeling of flow and connection is incredible. The movement is called flying and my teacher is Jody Soltau Mountain.

How many times do we get caught repeating a pattern in our life that is not serving us? Are we in a Ground Hog Loop? This loop is aptly named from the movie Ground Hog Day where the main character is doomed to repeat the same day until he makes the right correction. Are we stuck there because we are not recognizing the flow from the future, embracing the present, and looking to the past?

When I am offered a new view on something I have taken for granted, I embrace the opportunity to consciously look at my patterns and view my world with somewhat fresh eyes. Stop and think about it for a minute. Most people will concede that we are not prophetic and cannot see the future yet many of us focus on it almost to the exclusion of the present. Often this attempt at control is rooted in the past. We may not look to the past for help – we encourage not looking at it because it may be too upsetting or there may be too many unanswered questions.

We do not know what the next phone call or knock on the door will bring and try as we might, we cannot control it. Are we ignoring the calls or knocks in an attempt to forget the past rather than seeking the gifts of the lessons the past has to share with us so we can greet whoever is calling or knocking?

Consider what effect on your daily life patterns could be if you approached the past in the light of the dance? Begin with a slow and steady rhythmic approach of looking back at the future, embrace the present, and look forward at the past then continue the flow back to the present and the future. What would your life be like if you were not rushing through your days unconsciously, not blocking the past, and not attempting to control the future? The past, present, and future form the whole.

How do you recognize an opportunity?

Yesterday I learned the answer to this question from Kendall Summerhawk and I am going to share it with you!

I have been bombarded with the answer ever since.

Several times a week I drive by a street and just last night while stopped at a traffic light I looked up and saw a street sign. I asked my partner if the city had changed the name of
the street because I didn’t recognize it. The street name was the same, it was me that was different. I saw it.

This morning I decided I was going to write a blog post and was rolling three ideas around in my head. While pondering which to write about I stopped at my desk and popped in to check on my email and Facebook pages. There at the top of my personal newfeed in Facebook was a post from my friend Kecia Joy in Maui…that post is the picture that accompanies this post. “If you are waiting for a sign THIS IS IT”

So the answer to the question “How do you recognize an opportunity?” is…drumroll please…Because you can see it!

How many bits and pieces of information do we receive in a day? Are they even quantifiable? Although I have not researched it, I doubt we can quantify them because many of bits of information are taken in by us below a conscious level. For those numbers people let’s look at a quantifiable illustration from social media – Twitter. Twitter is a micro message social media platform that demonstrates staggering statistics. Quora.com reported that on October 17, 2011 there were 250 million tweets per day which is about 175,000 tweets per minute or about 50 tweets a second! Simply astounding. In Twitter there are filters that we can define and apply to sort through the most relevant information to us.

The same is true for people. We have filters. We have learned to selectively attend to certain pieces of information that are important to us at that moment in time. Unlike Twitter we can’t always define what those filter parameters are because we may not even be consciously aware of what needs our attention.  How many harried Moms or Dads have said yes to something like “Can I paint the dog blue?” because they weren’t attentive at the time when asked. What if the exact same situation was in place and only the question differed. Supposed they were asked “Can I light the barbeque?” I would guess that most likely the parental response would not be the same because something
within alerts us to the fact that we have to pay attention.

In the many pieces of information that come to us daily if something stands out and presents itself to you as an opportunity. It likely is because otherwise it would not have had
your attention. Begin looking for the opportunities that present themselves to you daily. When you start recognizing them you just can consciously decide to take action and seize them or dismiss them. Either way you get to choose. How cool is that?

For more information on selective attention simply psychology offers an interesting post or you can test your attention using this famous video now available on YouTube.

 

 

 

Flourishing Blossom

Are You Flourishing?

Ever notice that one of the best motivators for doing something you have been procrastinating about is to find something you have to do that you want to do even less that the first thing? I ran into that situation again this morning. I think one of the best examples in my procrastination history has to do with studying. My apartment was never as clean as it was during exams. The clutter that had accumulated for 4 months all of a sudden became such a critical issue that I could not study in such an environment. The only solution was to clean before studying!

Sometimes we put off consciously thinking about our own happiness because it is easier to procrastinate than to face it down. I have been thinking about priorities a lot lately and ones I am sure you can relate to is happiness at work. How do we balance our need for security and income with a good workplace experience? Which takes priority if the workplace is unpleasant – money or sanity? There are so many factors to consider and even considering them takes energy. Energy we often do not have if we are negatively stressed. Then one day the tipping point comes and something, maybe even something which at the time seems insignificant, forces us to look at it. Which side of the tipping point are you on or are you balancing carefully on the point? Is fear weighing you down from beginning to explore your options or are you buoyed by a workplace that respects and nurtures you?

I have seen two people this week who look tired and sad even when they smile because of workplace unhappiness. Can you really see yourself in the mirror or is it time to ask someone who will tell you the truth about whether they think it is time for you to be creative in finding a good alternative to where you are working now? Harter, Schmidt, and Keyes in the book Flourishing: Positive Psychology and the Life Well-Lived (Keyes and Haidt) looked at aspects of well-being in the workplace for people and organizations to flourish. Aspects of their findings form the basis for a good thought-provoking self-assessment checklist.

In the workplace:

Do I know what is expected of me?

Do I have the tools and equipment I need to do what I should do?

Do I have the opportunity to do what I do best every day?

Does someone care about me?

Are my opinions respected?

Do my peers have high quality standards for their work?

Am I experiencing opportunities to learn and grow?

From the perspective of an employee, answering these questions can help you determine if energy should be focused on change if you are hurting or on appreciation for what you are living if you are happy.

From the perspective of a leader, how do you think your employees would answer these questions? Do they smile? Do they look tired even if they are smiling? Are they hurting or flourishing? What can you do about it?

For an organization to flourish the people who collectively comprise its soul must flourish.

Reference

Keyes, C. L. M. and J Haidt. Flourishing: Positive Psychology and the Life Well-Lived. Washington, D.C.: American Psychological Association, 2007.

 

Self-defeating Beliefs

February 10, 2011 — Leave a comment

Do you believe the conventional wisdom that the only thing holding you back are your own beliefs? Are your beliefs preventing you from leading your way to a successful future? We hear so many stories of triumph of people surprising others with their accomplishments when the person knew they could achieve these results.
So what happens when you believe this conventional wisdom and these stories and yet you sabotage yourself with self-defeating beliefs? Have you had an argument raging in your head almost like the television and movie images of an angel on one shoulder and a devil on the other? Did the dialogue go something like…

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One day my teenage daughter decided to change her signature. This change surprised me and when I asked her why the change she said she did it because it looked better.
Ok I confess I may be rather nerdy as she says but I thought Wow what a concept. She just consciously decided to improve how her signature looked and made the necessary behaviour change to make her perception of how she related to the world better from her perspective. She tried a “bunch of styles” because she said “writing is just like clothes, eventually you just grow out of a style and get a new one”.

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Afraid to Take the Next Step

Fear

Last night my 9.5 year old collie Tegan – a contender for the gentlest spirited creature on the earth award – was in distress. I awoke to hear her pacing on the hardwood floors and whining. This unusual behaviour awoke me from a deep sleep and I sought her out. Her food and water dishes are by the front door of the house on a tile floor which is a step down from the hardwood entry hall.

What I discovered was she was afraid to step down on the tile floor and couldn’t get to her water dish.  After some conversation and me going to the dishes, she did follow me to the bowl and drank.  I returned to bed and she followed me. Two hours later she awoke me again and wanted me to follow her downstairs. So down I went and there she stayed on the landing 3 steps down from the top. It took 10 minutes of me trying to convince her that she was safe to make that 4th step down.

Nothing had changed that was physically perceptual from the thousands of times she has gone up and down those very stairs. Her physical wellness appeared to be fine with her senses and movement. The house itself did not have any new lighting to cast shadows or physical impediments.

What was causing the distress for the Tegan was her fear. She was literally paralyzed by it. She stood glued to the floor with one foot trying to touch the next step but then retracting it with lightening speed. She would back up turn around and around then look like she had made up her mind to go forward and with conviction take that first step but only to again retreat. Her physical manifestations of a racing heart, whining, and agitation were so profound yet they all appeared to have been created by the emotion of fear.

This example is an obvious illustration of how a witness can see the effects of fear. But what about when fear happens within, do we always recognize it? Are there steps we do not take as individuals and leaders because of fear?

In the case of Tegan, perhaps she had a dream that was so very real to her and created her fear of the steps. Are you living in a dream that creates fear within you?  It might be a dream of sleep or it may be a day-dream with all kinds of scary thoughts that our imagination creates for us. For example, are you concerned about making bill payments and letting yourself get carried away with drama and awfulizing as I call it? Perhaps you have had car repair expenses and you start worrying that before you know it you will have rebuilt the car piece by piece? It is kind of like mind dominoes. One domino gets knocked over and all of these thoughts get triggered in the wake of the first one.

Tuning into your body and what it is telling you is essential. Next time you are hesitating on a metaphorical step, tune into yourself. Is there an element from your past that is bringing forward some negative feelings? Assess whether these feelings from the past have any relevance in the present and the fictional future you are creating in your mind. Returning to the car example, did you experience a clunker of a car that cost you many dollars in car repairs in the past? Are you taking that experience forward and applying the past experience to your newer car? Does this make sense given that your newer car is a different brand and has been very reliable? Stop the dominoes! The path these dominoes follow is to your past not the present and your future.